Meet Lauren from Laguna Beach, CA.
The one word that best describes the T-Shirt Company is "Unique."
The experience Lauren hopes customers have when they shop at the T-Shirt Company is "Enjoyable and a very friendly atmosphere. In addition, Lauren would like for customers to learn about the culture and community of Laguna Beach.
The one thing Lauren loves most about working at the T-Shirt Company is "Creating a culture of community."
One year from today, Lauren would like for the T-Shirt Company to promote and sell 50% of it's products from micro businesses.
If the T-Shirt Company were a movie, it would be about supporting individuals and organizations who are doing good in their lives. The title of the movie would be called "A T-Shirt Shop With A Conscience."
We met Lauren after hearing about her vision to support local artists and businesses in the community. At first glance, her store looks like a tourist t-shirt shop but it's so much more than that.
Lauren's father (Tillman Segal) who is an artist, has owned the T-Shirt Company for over three decades and originally established the store back in the day of heat transfers and decals. The T-Shirt Company has been a favorite shop in town specializing in carefully curated t-shirts, sweatshirts, and souvenirs.
As I was waiting for Lauren, customers were pouring into the store on a shopping spree. She is super friendly and acted as the Laguna Beach Good Will Ambassador. Lauren is not your typical sales person, she truly cares for her customers and they often acknowledge her and thank her with hugs.
Lauren is a visionary with a lot of great ideas and big plans. She has implemented significant changes to the stores and there are many more to come. I look forward to seeing The T-Shirt Company's vision come to life!